For some reason I feel as if this is  what advertisers call  a viral advertising stunt by Essence, for the simple fact that Essences knows YouTube viewers and Natural hair gurus will prepare a rebuttal to their statements. With that being said, Congratulations Essences because low and behold I am one of the many millions who is yet again mentioning your magazine!
All I can say is that I grew up on YouTube meaning my journey would have been nothing without the wonderful ladies out there who contributed their time and experiences on their hair .
Below is a discussion video AfricanExport, whom by the way is the BEST, put together about the ordeal.